For over a decade, people like you have donated time and resources to help free people around the world and create a future without trafficking. Together, we have made extraordinary progress, but we still have work to do. Human trafficking remains the fastest-growing criminal enterprise worldwide, earning more annual profit than McDonald's, Pepsi, and Disney—combined.
To better reflect our goal to put sexual exploitation out of business, we are excited to announce that effective July 26th, we became Atlas Free, formerly Rescue:Freedom.
Changing the name of a global organization is no small undertaking and we wouldn't do it if we didn't feel like it was an essential step in getting us closer to our mission: to accelerate and resource the fight against sex trafficking and exploitation.
We know you'll have questions, and we want to share with you our why. Click here to jump down and learn more.
- When we started ten years ago, little was known about human trafficking to the public. Red made sense to evoke attention and passion. As a color, red means emergency (think fire truck, medical red cross). It’s meant to grab your attention (think stop sign or stop light). For us, red was meant to wake people up to an issue that many were unaware of, and communicate a sense of urgency. Since that time, the shock factor has worn off, and most people know about human trafficking. Now, we don’t just need their attention, we need a strategic global response. In the last ten years, we’ve seen organizations come and go. People are now looking for a place they can trust with real solutions. That has always been us. Our new colors represent our values and what the movement needs most: Hope, innovation, trust, and strategy.
- Scientifically, blue conveys our brand attributes best: Trust, strength, harmony, intelligence, precision, peace, and ultimately, freedom.
- Lastly, blue is loyal, dependable, and committed—much like our strategy and our incredible community. The nature of our approach is agile and always-on, and blue is a constant reminder of that commitment.
We need you.
Share this page with friends and family to let them know why we made the change to Atlas Free.
Sign up to receive real-time updates by texting ATLASFREE to the number (888) 388-1811. Have a question? We text back.
Share one of these images and captions on social media using the hashtag #AtlasFree. Sharing on social media is one of the most critical step you can take. Whether you are a fundraiser, a church, a business, or someone who wants to see trafficking end, sharing on social media builds excitement and awareness for our mission. Find your custom social media posts below.
Bonus: Text 3-5 friends and let them know they can make their mark in the fight against human trafficking by joining the Atlas Free community today. They can join our newsletter here or text ATLASFREE to (888) 388-1811.
Our community is made up of many different people, businesses, and supporters. Find where you most fit below and help us take flight.
I'm a church.Download your media packet
I'm a business.Download your media packet
I'm a fundraiser.Download your media packet
I'm a person who wants to helpDownload your media packet
tell the world about Atlas Free.
Have questions for our team? We're here to help.
Contact us via phone or email.
Some of our team is on standby over the coming days if you need any support with updating your supporting logos, answering any questions for your customers, or just want to chat about this change. Feel free to reach out to one of our team members directly.
Together, we are:
students of the past.
guides of the present.
shapers of the future.